The Kelis story began when Ms. Huang Chin-Hua entered the hairdressing profession.
Over the years, she progressed from running salons and discovering botanical care
to founding a company, developing products, and expanding partner salons. Every stage has been shaped by hands-on customer service.
Ms. Huang Chin-Hua began working in hairdressing, gaining experience in cutting, coloring, styling, and customer service while steadily building her expertise and clientele.
Ms. Huang opened her own hair salon in Taipei and took responsibility for store operations, staff management, and customer service. Alongside her technical skills, she gained practical experience in running a salon.
Ms. Huang joined the A-salon hairdressing chain and developed three locations. This experience deepened her understanding of the practical needs of chain salons in staff training, service processes, and operations management.
Ms. Huang traveled to Japan to study botanical scalp care. After returning to Taiwan, she introduced botanical ingredients, scalp cleansing, and hair conditioning into her existing salon services, offering an alternative to conventional hair coloring.
Ms. Huang Chin-Hua and General Manager Hsu Hsiu-Ming formally established Guan Li Co., Ltd. The company began systematizing botanical care applications, operating methods, and service processes while developing the Kelis hair care product line.
Kelis partnered with hair and care salons across different regions, providing products, operational training, and service processes. In 2022, the number of Kelis partner salons surpassed 200, bringing botanical care services to more communities.
The Kelis Beiyi Scalp Care Center officially opened on Wuxing Street in Taipei. The store brought botanical care, scalp and hair conditioning, and the complete in-store service process together in one space.
On December 18, 2024, the Kelis Guoguan Store officially opened as a scalp care center focused on botanical treatments. It integrates scalp analysis, botanical hair coloring, scalp cleansing, and hair conditioning into a more complete consultation and care process.
Today, Kelis continues to develop products, provide professional education, support partner salons, and operate its branded stores.
We continue to develop products for scalp and hair cleansing, conditioning, and daily care.
We organize product knowledge, operating procedures, and customer service content to help professionals build comprehensive service capabilities.
We deliver services through our branded stores and continuously refine operating procedures and the customer experience.
We provide products, technical education, and store operation support to help partner salons develop botanical scalp care services.
Since 1985, the work of Kelis has centered on hairdressing and scalp and hair care.
Looking ahead, we will continue to strengthen product development, professional education, and in-store services,
giving customers more choices while helping our partners enhance their expertise and service capabilities.
Starting from plants,
let beauty become a virtuous cycle.